Introduction
Summer Fridays has taken the beauty world by storm, becoming one of the most talked-about beauty brands today. Known for its eco-friendly practices and commitment to cruelty skincare, this brand is not only popular but also paving the way for a sustainable future in skincare.
Brand Background
Summer Fridays was founded by beauty influencers Marianna Hewitt and Lauren Ireland. Both women had extensive experience testing a wide range of beauty products, but they found themselves wanting a line that checked all the boxes: easy-to-use, clean ingredients, and aesthetically pleasing packaging.
Their first product, the Jet Lag Mask, is a testament to their vision—a multi-tasking hydrating cream face mask that doubles as a moisturizer, eye cream, and hand cream. The brand’s is creating products that offer beauty, efficacy, and simplicity, providing a mini escape for your skin with each use.
Rising Popularity
In just a short time, Summer Fridays has become a cult-favorite brand, dominating shelf spaces in national Sephoras and finding a place in every Instagram shopper’s bathroom. Since its launch in 2018, the brand has skyrocketed to success, becoming the #5 most popular skincare brand in the United States in 2021, according to Tribe Dynamics.
Today, Summer Fridays has a loyal beauty-loving community of over 1 million followers and has sold over 2 million products. This rapid rise in popularity underscores the brand’s appeal and the efficacy of its products.
Eco-Friendly Practices
Sustainability built into Summer Fridays. The brand uses recyclable materials such as plastic, aluminum bottles, glass bottles, and jars for their packaging. Their ecommerce boxes are 100% recyclable, demonstrating their commitment to reducing waste.
In 2018, Summer Fridays launched a recycling program where customers can send back five empty products in exchange for a $25 e-gift card to use on their next purchase on their website. Additionally, their product boxes are made from tree-free paper using sugar cane, aligning with their eco-friendly ethos. For another example of a brand committed to sustainability, read our Spotlight on Blueland: Sustainable Cleaning Solutions.
Clean at Sephora
Summer Fridays is proud to be a Clean at Sephora brand, a certification that signifies their dedication to formulating products without harmful ingredients. This recognition shows the brand’s commitment to offering safe and effective skincare solutions that do not compromise on sustainability.
Popular Products
The Jet Lag Mask remains a fan favorite, praised for its versatility and effectiveness. Other best-selling products include the Lip Butter Balm, which recently underwent packaging changes to better meet customer needs, and the Dream Oasis Deep Hydration Serum. Each of these products embodies Summer Fridays’ eco-friendly values, ensuring that beauty lovers can enjoy high-quality skincare while also being mindful of the environment.
Entrepreneurial Lessons
In an article by Forbes, Marianna Hewitt and Lauren Ireland shared several valuable lessons they learned on their entrepreneurial journey:
- Think Big and Plan Big: They prepared for growth by envisioning their brand in Sephora, even before it became a reality. This forward-thinking approach helped them stay ahead of the game.
- Invest in Your People: Recognizing the importance of social media, their first full-time hire was a Social Media Manager. This role was important in managing customer interactions to establishing and maintaining their digital-first brand presence.
- Be Your Own Case Study: The Jet Lag Mask was born out of personal need—Hewitt needed a product to combat jet lag, and Ireland wanted clean but effective skincare during her pregnancy. This personal touch resonated with their audience.
- Bring In The Experts: They launched the “Ask A Derm” series on Instagram, where followers could ask skincare questions answered by certified dermatologists. This initiative built consumer trust and provided valuable content.
- Listen To Your Community: Customer feedback drives their product improvements, such as changing the packaging of the Lip Butter Balm to better meet user needs.
- Keep an Open Mind: Embracing the unknown has allowed them to take risks and innovate, maintaining the brand’s dynamic and adaptable nature.
Consumer Impact
Summer Fridays has garnered a loyal following, with over 1,000,000 Instagram followers and countless positive testimonials. Customers rave about the effectiveness of the products and the brand’s commitment to sustainability.
To understand more about the importance of sustainable packaging, check out our article on Why Sustainable Packaging Matters for Your Business. This strong community engagement has been a cornerstone of their success.
Future Initiatives
Looking ahead, Summer Fridays plans to continue innovating in the realm of sustainable beauty. They are committed to launching new products and initiatives that uphold their eco-friendly values and meet the evolving needs of their consumers.
Takeaway
Summer Fridays has made a significant impact on the skincare industry with its commitment to clean, sustainable beauty. As they continue to grow and innovate, their dedication to eco-friendly practices sets a high standard for other brands to follow. Summer Fridays proves that it is possible to create effective, beautiful skincare products while also caring for the environment.
FAQs
What makes Summer Fridays an eco-friendly skincare brand?
Summer Fridays focuses on sustainable practices by using recyclable materials for their packaging, such as plastic, aluminum, glass bottles, and jars. They also use tree-free paper made from sugar cane for their product boxes and have a 100% recyclable ecommerce packaging.
What is the Summer Fridays recycling program?
Launched in 2018, the Summer Fridays recycling program encourages customers to send back five empty Summer Fridays products in exchange for a $25 e-gift card to use on their next purchase at SummerFridays.com.
Are Summer Fridays products cruelty-free?
Yes, all Summer Fridays products are cruelty-free, aligning with their commitment to ethical and sustainable beauty practices.
What does being a Clean at Sephora brand mean for Summer Fridays?
Being a Clean at Sephora brand means that Summer Fridays formulates their products without harmful ingredients, ensuring safe and effective skincare solutions.
Who are the founders of Summer Fridays?
Summer Fridays was founded by beauty influencers Marianna Hewitt and Lauren Ireland, who aimed to create products that were easy-to-use, clean, and aesthetically pleasing.
What are some best-selling products from Summer Fridays?
Besides the Jet Lag Mask, other best-selling products include the Lip Butter Balm and the Dream Oasis Deep Hydration Serum, which are loved for their effectiveness.
Featured Image Credit: Summer Fridays
